Privacy Policy


Privacy Policy of Whitelake Software Point Oy Customer and Marketing Data Filing System 

1 General

Whitelake Software Point Oy (later “We”) is committed to ensure the confidentiality and data protection of personal data at its possession. This privacy policy is applied to personal data that We collect in relation to our customer and marketing data filing system (later “Data Filing System”). The personal data and related processing is described in this privacy policy. Additional information regarding the processing of personal data in the Data Filing System is provided by Our GDPR team at
We may update this privacy policy from time to time, for example due to changes in applicable legislation. Therefore, We advise you to review this privacy policy. We endeavour to carry out reasonable means to inform You of any possible changes beforehand. This privacy policy was last updated on May 4, 2018.

2 Data Controller

Name: Whitelake Software Point Oy
Address: Metsänneidonkuja 6, 02130 Espoo, Finland
Tel: +358 9 439 1320
Business ID: 0893345-4

3 Whose Personal Data Do We Collect?

We process the personal data of Our customers’ and potential customers’ representatives (later also “You”) in the Data Filing System. 

4 What Categories of Personal Data Do We Process?

We process the following categories of Your personal data: 
  • Your name;
  • Your title; 
  • Your contact details: email address and telephone number;
  • the company you are representing and your position in the company and
  • information concerning the exploitation of electronic services and content (e.g. subscription to a newsletter), technical information sent to Our server by your browser (e.g. IP-address, browser, browser version, the webpage from which you came to our webpage) as well as the cookies sent to your browser and information related to them (additional information on cookies and similar technologies below in Section 13).

5 Which Sources Do We Use to Collect Personal Data?

We collect personal data primarily from You (e.g. your contact requests through Our webpage and business cards given by You to Us). In addition, We obtain personal data from the following sources:
  • Other representatives of the company You represent
  • Our employees
  • Public sources such as the internet pages of the company You represent
  • Events
  • Networks
  • E-mail lists We purchase from third parties
  • Other similar sources

6 Basis for and Purposes of Processing Your Personal Data

The basis for processing Your personal data is Our legitimate interest.  
The purpose of the processing of Your personal data is in particular the management and maintenance of the customer relationship of the company You represent to Us. In addition, Your personal data are processed for the sales and direct marketing of Our products and services.
You will only receive Business-to-Business marketing with regard the company You represent from Us unless the company or You have informed us that You or the company do not want to receive electronic direct marketing from us. 

7 Regular Disclosures and Transfers of Your Personal Data to Third Parties

Your personal data may be transferred to Our sales and marketing business partners, who may process Your personal data only for marketing measures carried out on Our behalf. 
We may also be required to share Your personal data with competent authorities in accordance with data protection legislation.
We do not disclose Your personal data to any third parties for any other purposes than the purposes described in this privacy policy.

8 Transfers of Your Personal Data outside the EU or European Economic Area  

We will not transfer Your personal data outside the European Union or the European Economic Area. 

9 Principles for the Retention of Your Personal Data

We retain Your personal data in the Data Filing System in accordance with the following principles: 
If You are the representative of Our current customer, We retain Your personal data for as long as the customer relationship exists unless You or someone else at the company informs us of another contact person. After the termination of the customer relationship Your personal data shall be retained for a maximum of one year following the termination of the customer relationship. 
If You are in Our Data Filing System as a potential customer, We retain Your personal data for as long as You are in such a position in the company You represent to which our marketed product or service is related, provided that you have not prohibited direct marketing. In such case information on the prohibition of direct marketing can be retained in the Data Filing System. 
Your personal data may be retained for longer if applicable legislation or our contractual obligations towards third parties require a longer retention period.

10 Your Rights in Relation to the Processing of Personal Data

As a data subject You have the right, at any time, to object to the processing of your personal data for direct marketing purposes. 
In addition, You have the right to, according to applicable data protection legislation, at any time: 
  • be informed about whether We process Your personal data;
  • obtain access to data relating to You and review Your personal data We process;
  • require rectification and completion or erasure of inaccurate and incorrect personal data;
  • withdraw Your consent and object to the processing of Your personal data in so far as the processing of Your personal data is based on your consent;
  • object to the processing of Your personal data on grounds relating to Your particular situation;
  • obtain a restriction of processing of Your personal data.
You should present Your request for exercising any of the aforementioned rights in the manner described in the ‘Contacts’ Section of this data protection record. We may ask You to specify Your request in writing and to verify Your identity before processing the request. We may refuse to fulfil your request on grounds set out in applicable data protection legislation. 
You also have the right to lodge a complaint with the supervisory authority concerned or with the supervisory authority of the EU member state of your habitual residence or place of work, if You consider that We have not processed Your personal data in accordance with applicable data protection legislation.

11 Principles of Data Security 

We respect the confidentiality of Your personal data. 
Your personal data are protected and stored in Our systems and are accessible only to such of Our employees and other persons who need to know the personal data within their tasks such as Our marketing personnel. Such persons have personal user credentials and passwords.
We keep Our systems appropriately up-to-date and use reputable providers of anti-virus software.

12 Information on Cookies and Similar Technologies 

We use cookies in Our website.
A “cookie” is a commonly used small text file that the internet browser installs on your computer or other terminal when you visit a website. The browser sends information on your visit back to the website when you revisit it. All contemporary websites use cookies in order to offer you a more personal browsing experience.
Each cookie is separately installed on each terminal You use and cookies can be read only by the server that installed the cookie. Because the cookie is bound to the browser, and is not distributable between separate browsers or terminals in general (unless a browser, plugin or other application separately enable this), Your choices relating to the management of cookies are applicable only to each separate browser. A cookie cannot control software, and it cannot be used as a medium for viruses or other malware, nor to harm Your terminal of files. A single user cannot be identified solely through the use of cookies or similar technologies.

13 Contacts

All requests concerning the use of the rights mentioned above, questions about this privacy policy and other contacts should be made by e-mail to our GDPR-team You may also contact Us in person or in writing: 
Whitelake Software Point Oy 
GDPR team
Metsänneidonkuja 6
02130 Espoo